Vail Resorts Ski School
I was given a collection of video assets from four distinct resorts and tasked with creating commercials that would run across multiple platforms. With minimal guidance in the provided style guides—especially around motion graphics—I stepped in to lead the creative direction from the ground up. I developed the motion style, ensuring it captured the essence of each resort, and oversaw the selection and direction of voice actors to create a cohesive, immersive narrative. Every decision, from the pacing of the edits to the tone of the voiceovers, was a reflection of my creative vision. The result? Commercials that didn’t just promote destinations but told a story, inviting viewers to step into the adventure.
ADVENTURE DESIGN LABS
We designed this system with purpose—rooted in understanding real-life needs. Born from the challenge of navigating a smaller garage while embracing a family that thrives on year-round activities, this solution is personal. It’s more than storage; it’s a thoughtful companion for life in motion, tailored to adapt and inspire with every season.
Snow Ghost Roasters
Starting with just a name and a market segment, I built a complete brand identity and strategy for this small coffee roaster. Every detail—from the visual language to the core messaging—was designed to reflect their passion and purpose, transforming a simple idea into a brand ready to inspire and connect.
Torch Packaging
Faced with a specific user persona and limited budget, we used AI to map the user journey and structure the site. We extended the homepage for tailored content and utilized AI-generated visuals for a polished, custom look. This approach delivered a cost-effective, audience-focused website that stands out without compromising quality.
Black Mountain Woods
Nestled in the heart of the Vail Valley, Black Mountain Woods is a bespoke flooring company inspired by the rugged beauty of the mountains. The owner sought a brand that captured the essence of alpine living, and we delivered a suite of photo and brand assets designed to evoke the serene, timeless spirit of the mountains.
Trail Head Racks
Dogs and bike racks might not seem like a conflict—until you’re constantly shifting the rack to help an aging goldendoodle into the back of your SUV. It was clear: a better solution was needed. So, I fired up the welder and got to work. The result didn’t just solve the problem—it earned a brand identity.
