Vail Resorts approached Creative Trajectory while they were in the middle of shooting a campaign for their ski schools across five different resorts spanning two countries and three states. We took the existing footage and used it to create a direction for the remaining two shoots at NorthStar and Heavenly. We then created unique art directions for each of the resorts in collaboration with the corporate brand teams. Our team brought the brand guidelines to life with motion graphics and worked with scriptwriter Ian Fritz and the Ski School Marketing teams to craft the copy for the spots. We also oversaw the Voice Over talent to ensure the tone was right for each resort brand. Our strategy team helped to maximize the impact of this campaign by creating GIFs for email as well as MMS placements.