The client brought us a vision for a coffee brand named Snow Ghost, inspired by the ethereal beauty of snow-laden trees in the Northern Rockies. It was a concept rooted in nature, but during our initial discovery phase, we identified a key challenge: while the imagery was captivating, it lacked the dynamic depth needed to truly connect with the ski culture audience.
Ski culture thrives on storytelling and shared experiences, and while “Snow Ghost” carries a sacred weight within this community—something deeply understood by skiers—it needed a focal point to anchor the narrative. That’s when we reframed the idea: what if Snow Ghost wasn’t just about the trees, but about a snowcat? This subtle but significant shift opened the door to a richer, more relatable storyline.
A snowcat becomes a tangible hero—reliable, powerful, and deeply woven into the skiing experience. This narrative grounds the brand in the authenticity of its origins while also offering universal resonance to skiers worldwide. With this as our lens, we are now equipped to make intentional creative decisions that align with the spirit of Snow Ghost, building a brand as bold and enduring as the slopes it celebrates.
With the narrative established, we turned our focus to how people will first experience and continually interact with Snow Ghost: the packaging. This is the introduction, the handshake, and the story all rolled into one. We knew the packaging needed to create a layered experience—something that resonates with the skier’s sense of discovery and adventure.
Every detail was considered. The gussets feature vintage trail maps, a nod to the heritage and exploration that define ski culture. Subtle snow ghost tree textures provide a tactile and visual depth, tying back to the brand’s origins while adding a sense of mystery and place. On the back, a long-form story invites consumers into the world of Snow Ghost, building the narrative and setting this coffee apart on the shelf.
The result? Packaging that isn’t just a container, but an experience—immersive, meaningful, and crafted to connect with the skier’s soul.
Snow Ghost Studio is all about storytelling that celebrates the spirit of outdoor adventures, conservation, and the rugged, untamed lifestyle. By capturing the stories of athletes, adventurers, and creators, we’re building more than a brand—we’re building a community. It’s our way of showing that Snow Ghost doesn’t just get the lifestyle—we live it too.
