Trail Head
Product design & brand identity
Don’t let your bike rack slow you down.
The best rides often begin beyond the front doorstep. Trail Head brings product design and brand identity together around the practical challenge of getting a bike to the trail.
The work explores a transport system shaped around the rider, the vehicle and the adventure ahead, with a visual identity built to carry that idea.
Designed around life on two wheels.
Built for the journey.
The Trail Head identity connects a practical product with the freedom of heading out for a ride. Clear language and a purposeful visual system keep the focus on the gear, the rider and the places they can go.
