Taking inspiration from the Wasatch mountains, where the concept was born, we created a brand vision that perfectly encapsulates the ruggedness and adventure of the landscape and ensured that every brand touch point reflects that image. The brand positioning: A bike rack that inspires you and never gets in your way.Our guiding principle was to communicate adventure across every brand touchpoint, from social posts to marketing collateral to the product itself. The brand takes a stance with its responsibility-oriented values by thoughtfully sourcing materials for a more sustainable product life cycle. We created all of the content for the brand launch from the logo to the photo shoot a brand from scratch. The first product iteration was designed and fabricated in-house by Creative Trajectory. Creative Trajectory designed and developed a whole new digital experience for Trail Head Racks – a highly interactive and illustrative website that lets users feel the adventure of Trail Head instantly.
Meet you at the Trail Head
Don’t let your bike Rack slow you down
Your car and your bike. Two means of transport that complement each other perfectly – because the most scenic bike rides often don't begin on your front doorstep they begin at the trailhead.
Trail Head racks are high quality and designed for all different types of bikers and their bikes alike.
Trail Head racks take the hassle out of transporting your bikes. Practical solutions for carrying your bike that doesn’t interfere with your life or your luggage. enable you to take your BIKE anywhere you go.
