The Ask: The task at hand is to devise an elevated brand for a small-scale client within the confines of a limited budget. The brand must exude a sense of professionalism and approachability, and be relevant to the target audience. To achieve this, it is necessary to create a brand that resonates with the intended audience, is visually appealing, and conveys the desired message.
Background: A small Mexican restaurant in Evergreen is looking for a brand that differentiates them from other restaurants while still making a clear reference to its culinary influences.
The Idea: Working to take the ideas of a large agency and scale them back to create value for a small client. Reverse engineering the lessons from social media to create content that resonates with the consumer across the entire brand. Another aspect that differentiated the campaign was the use of disposable cameras to capture the photography with a relatively loose shot list we where able to create a much more authentic and hopefully approachable campaign. We accomplished this utilizing disposable camera to create an authentic feel and maintain the down to earth deamenor.
Role: Art Director
