A complete reinvention of a storied icon, Creative Trajectory helped a developed a new vision that nods to the illustrious history of the hut network while looking to the future. Through strategy, branding, design, digital, content, and creative strategy, we are thrilled to be bringing The 10th Mountain Division Huts in the future
Five distinct huts, we developed a system that was cohesive, yet gave each sub-brand their own vision. Relying on each Huts distinct architecture to help inform the identy we developed, hierarchy, key icons, colors, and messaging for each, we created a complete family of brands under The 10th Mountain Division Huts. Because of the vast network, we also implemented nomenclature to ensure consistent messaging for the association as a whole.
