We developed advertising campaigns for print, out-of-home (OOH), and digital media using a vibrant color palette and images that capture the experience of biking in Scottsdale. The new visual identity captures the bold and bright essence of Arizona while reflecting joyful experiences. The fresh, organic, and colorful branding speaks to a new era of joy, movement, and connection in Scottsdale. After reviewing analytics and conducting in-depth discovery sessions, we designed and executed a campaign tailored for younger generations. We conceptualized, produced, edited, and created motion graphics for this commercial. It was shot on location in Scottsdale by Creative Trajectory.