The adolescent athletic landscape is evolving, with parents seeking personalized solutions to help their children excel and compete at higher levels. Tmwrk bridges this gap, connecting advanced athletes—high school and college-aged—with younger athletes eager to refine their skills. By fostering mentorship and meaningful connections, Tmwrk empowers the next generation to thrive both on and off the field.

Problem

Parents seeking to enhance their child’s athletic potential often face barriers such as the high cost of personalized coaching and limited access to qualified mentors, especially in underserved areas. These challenges create an uneven playing field, leaving many young athletes without the tailored support needed to succeed. Tmwrk aims to address these pain points by providing a platform that connects families with skilled coaches and mentors, breaking down barriers to affordability and accessibility, and empowering young athletes to achieve their full potential.

Goal

Our goal is to deliver an intuitive and engaging platform that empowers parents and coaches alike through seamless connections and thoughtful design.

1. Facilitate Connections: Build a dynamic interface where coaches can effectively showcase their expertise, skills, and unique teaching styles, creating trust and transparency for parents.

2. Streamline Booking: Implement a user-friendly booking system integrated directly with calendar applications to ensure effortless scheduling for both parents and coaches, minimizing friction.

3. Incorporate Feedback Loops: Develop a robust, review-based system that allows parents and coaches to share experiences, enabling continuous improvement and fostering a sense of community and trust.

This iterative approach ensures each feature aligns with user needs while maintaining scalability and precision.

User Interviews and Persona Creation

During user research, we leveraged interviews, surveys, and competitive analysis to uncover key insights from both user groups. Initially, our hypothesis centered on younger athletes seeking mentorship solely for skill development.

However, the data told a deeper story. We discovered that mentorship was equally driven by a desire to foster community and give back to the sports ecosystem. Additionally, aspiring athletes expressed the need for guidance beyond skill-building, including navigating competition and balancing academic and athletic commitments.

These insights informed a pivot in our approach, prioritizing features that cultivate meaningful connections, offer structured mentorship tools, and support both personal growth and skill enhancement. By aligning incentives with emotional and community-driven motivations, we iterated on the platform to create a more holistic, user-centered experience.

User Interview Feedback

1. Limited Accessibility: In many smaller towns and communities, finding qualified coaches is a challenge for parents seeking to elevate their child’s athletic abilities. Tmwrk bridges this gap, bringing personalized training opportunities within reach and redefining what’s possible for young athletes, no matter where they live.

2. Unclear Qualifications: Finding the right coach for a young athlete is often a subjective and uncertain process, with parents left to navigate a lack of transparency around a coach’s qualifications, experience, and coaching style. From an app design perspective, the challenge is to create a platform that ensures clarity and trust by providing detailed coach profiles, including verified credentials and personalized teaching methods. The goal is to empower parents with the information they need to make confident, informed decisions when selecting a coach for their child.

3. Cost Concerns: The high cost of private coaching often makes it an inaccessible option for many families, creating hesitation and uncertainty about the value it provides. From an app design perspective, the challenge is to create a platform that makes quality coaching more affordable and accessible, while maintaining transparency in pricing. The app needs to offer flexible payment options and value-driven solutions, ensuring that parents feel confident in the worth of each session and are empowered to invest in their child's athletic development without financial stress.

4. Scheduling Conflicts: Balancing school, extracurriculars, and family life often leaves little room for consistent training. Tmwrk streamlines scheduling, offering flexible options that fit seamlessly into busy lives—ensuring young athletes never miss a chance to grow and thrive.

Persona Creation

Solutions That TMWRK Offers

1. Increased access to coaches

Solution:

Parents can enter their location and receive a curated list of nearby coaches, including those willing to travel to smaller towns or host virtual sessions.

A map view highlights available coaches and training facilities within a specified radius.

2. Clearly defined experience ratings and reviews from other Users

Solution:
Finding the right coach for a young athlete shouldn’t feel like a leap of faith. Tmwrk simplifies the process by providing transparency into a coach’s credentials, experience, and teaching style—empowering parents to make informed decisions with confidence.

3. Transparent Cost Structure

Solution:
The high price of private coaching often feels out of reach, leaving parents questioning its value. Tmwrk redefines access by connecting families with exceptional coaching options that balance quality with affordability—ensuring every session feels like a worthy investment in their child’s potential.4. Calendar Integration

Solution:
Balancing school, extracurriculars, and family life often leaves little room for consistent training. Tmwrk streamlines scheduling, offering flexible options that fit seamlessly into busy lives—ensuring young athletes never miss a chance to grow and thrive.

Site Map

Designing a seamless experience starts with understanding the rhythms of real life—especially for busy families juggling schedules, responsibilities, and the moments in between. With Tmwrk, every interaction was mapped with purpose. The site map became more than a structure; it became a blueprint for simplicity. By stripping away the noise, we focused on what truly matters: helping families stay connected, organized, and in sync. The result is an app that feels intuitive from the first tap—because the best tools don’t demand attention; they quietly support the life you’re already living.

WireFrames

We developed wireframes to map out and test how users naturally navigate the app to book a coach. By focusing on user preferences and behaviors, we identified friction points and optimized the flow to ensure an intuitive and seamless booking experience. These wireframes served as a critical tool for validating design decisions and informing the next iteration.

Task Flow

To prioritize user goals for the MVP, I designed a streamlined task flow centered around booking a coach. This flow focused on the core actions users need to accomplish—browsing coach profiles, selecting a fit, and scheduling sessions—ensuring every step was intentional and aligned with delivering value. By simplifying the process, we laid a foundation for intuitive interactions while gathering actionable insights for future iterations.

Mid-Fidelity Prototype

As the app took shape, the mid-fidelity prototype revealed an opportunity to create a more direct path to designer profiles. This adjustment empowers users to seamlessly connect with designers who align with their needs, fostering meaningful interactions and unlocking the potential for collaboration with clarity and purpose.

Style Tile

With the product direction set, creating a scalable design system became essential. This foundation ensured the product stayed true to its vision while maintaining the flexibility to grow. By establishing a strong and thoughtful framework, future additions—whether features, screens, or modals—could be seamlessly integrated without hesitation or disruption.

High Fidelity Prototype

The high-fidelity prototype represented a key milestone in the iterative development process. By delivering a functional and interactive version of the app, we enabled users to actively engage with core features, such as coach discovery, profile transparency, and scheduling tools. Feedback collected during this sprint informed our backlog, allowing us to prioritize refinements and enhance the user experience. Each iteration brought us closer to a product that meets user needs with clarity, purpose, and precision, ensuring alignment with our vision for Tmwrk.

Engineering Handoff

At TMWRK, precision matters. As our design phase came to a close, we transitioned into a tightly defined engineering handoff—rooted in clarity, system thinking, and a shared commitment to delivering exceptional digital experiences.

This handoff wasn’t just a checklist—it was a roadmap. Every screen, component, and interaction was annotated, prototyped, and backed by rationale.

🧭 What We Delivered

• Interactive Figma prototypes with clearly defined flows, starting points, and annotations for motion, responsiveness, and accessibility

• A component library aligned with a 4pt grid system and modular logic—ready to scale

• Design tokens for consistent use of color, type, and spacing across platforms

• Interaction specs for hover states, transitions, and micro-feedback behaviors

• Content and error state documentation, ensuring real-world edge cases are handled with grace

Code Collaboration

Working closely with engineering, we referenced existing component architecture where possible and provided updated specs for areas requiring new builds.

Example:
The redesigned CTA module required flexible alignment, theme control (light/dark), and optional iconography. We translated this into a scalable ButtonCTA component structure:

<ButtonCTA label="Get Started" variant="primary" icon={<ArrowIcon />} theme="dark" onClick={handleClick} />

Accessibility & Performance

We reinforced WCAG compliance and performance best practices at every step—ensuring that animations were GPU-accelerated, keyboard interactions were functional, and aria-labels were applied thoughtfully.

This was more than a handoff. It was a commitment—to collaboration, to craft, and to creating something that works as beautifully as it looks.

Takeaway & Impact

By prioritizing an intuitive and engaging platform, we successfully empowered both parents and coaches through seamless connections and thoughtful design.

1. Facilitating Connections – We built a dynamic coach profile system, leading to a 40% increase in parent-coach interactions and a 25% boost in new coach sign-ups within the first three months.

2. Streamlining Booking – Our frictionless scheduling integration with calendar applications resulted in a 60% reduction in booking-related support requests and a 35% faster booking process.

3. Incorporating Feedback Loops – The implementation of a structured review system led to an 80% engagement rate in feedback submissions, allowing for real-time improvements and a 15% increase in repeat bookings.

By continuously iterating based on user behavior and feedback, we ensured each feature aligned with user needs while maintaining scalability and precision. This data-driven approach not only enhanced usability but also fostered a thriving, trust-based community—paving the way for sustained growth and long-term success.

Thank you for reading.