We embarked on a journey to reimagine a revered icon. The 10th Mountain Division Huts—rich in history and adventure—deserve a future as inspiring as their past. Through a blend of strategic thinking, branding, design, digital innovation, content creation, and creative strategy, we’ve charted a bold new path forward.

With five distinct huts, we developed a unified system that celebrates individuality while fostering a cohesive identity. Each hut’s unique architecture informed a thoughtful visual language, leading to tailored hierarchies, custom icons, vibrant color palettes, and precise messaging. Together, they form a connected family of brands under the 10th Mountain Division Huts umbrella.

Understanding the scale and heritage of this iconic network, we introduced a clear nomenclature system to maintain consistency and clarity across all touchpoints. This is more than a redesign; it’s a forward-looking evolution that pays homage to the enduring spirit of the 10th Mountain Division Huts.