Jacobson Apple Orchard is a real-life wonderland situated in 100 acres of lush, green hills in Southern Minnesota. It offers a wide range of exciting outdoor adventures, fine dining, and all kinds of magic.
To completely reimagine the Jacobson Family Orchard, Creative Trajectory was brought on board. We developed a whole new brand strategy, including audience personas, tone of voice, visual identities, naming hierarchy, advertising campaigns, marketing, website, and apps.
Creative Trajectory continues to develop and lead campaign strategy, marketing, technology, and creative direction. We feel lucky to have such an open, imaginative, and brave client.