Who We Are
Creative Trajectory brings together strategy, design and storytelling to help destinations, businesses and places define their identity and build lasting connections with their audiences.
Founded in 2014, the studio connects brand thinking with the work that brings it into the world: websites, campaigns, photography, film and social content. Clients work directly with experienced creatives, keeping the original ambition present in every detail.
Matt Munson
Founder & Creative Director
Matt Munson leads Creative Trajectory’s creative vision, bringing more than a decade of experience across design, digital experiences and visual storytelling. His background in architecture informs a considered approach to brands, with equal attention to the larger idea and the details that make it work.
His practice spans brand development, UX, web design, photography, film and integrated marketing. Through work with Visit Clear Creek and Visit Idaho Springs, Matt connects destination positioning with the platforms and content that help people discover a place and the businesses within it. Previously a social designer and editor at Karsh Hagan, he brings an understanding of how audiences move between channels and how each interaction can strengthen the next.
Based in Colorado’s Vail Valley, Matt works closely with clients from the first conversation through production and launch.
Jen Arnold
Creative Direction, Brand Strategy & Copywriting
Jen Arnold brings more than 20 years of experience shaping brand identities, voices and campaigns. A creative director and copywriter, she helps organizations articulate what makes them distinctive and express it with personality and purpose.
Her background includes creative leadership at Cactus, 12 years at Cultivator Advertising and earlier roles at Ogilvy. Her experience spans hospitality, tourism, outdoor recreation, food and beverage, and real estate, with work for brands including Chipotle, Stio, Oboz, Keystone Resort, Visit Telluride and Visit Estes Park.
Jen connects strategic thinking with a precise ear for language, developing ideas that carry from brand positioning through campaigns and everyday communications. Her approach begins with thoughtful questions and results in work that gives audiences a clear reason to care.
Torie Palffy
Brand Strategy & Digital Marketing
Torie Palffy connects brand strategy with the marketing that brings it to life. The founder of Freeline Marketing, she brings experience across digital communications, content, social media and brand partnerships, helping organizations translate their ambitions into a clear direction and coordinated execution.
Her background includes leading marketing at Mountainsmith, where she worked across creative development, public relations and digital content to build recognition within the outdoor industry. Through Freeline, her practice spans brand positioning, campaign planning, digital advertising and email, bringing a connected perspective to how audiences discover and engage with a brand.
Based in Colorado, Torie combines an understanding of outdoor culture with a practical approach to growth. She brings thoughtful problem solving and collaborative leadership to the work, aligning people, ideas and channels around a shared purpose.